It’s the end of the ski day or work day, you’re tired and you don’t feel browsing the aisles or standing in line at the store to buy groceries for dinner. Fireside Market and Eatery in downtown Winter Park wants to help. They have added a pickup service so you can shop without ever stepping inside the store. 

The family-owned store unveiled its new program a couple of weeks ago, after spending several months developing a strategy to “make life easier” for locals and tourists. Kaitlyn Anderson, Fireside Market and Eatery store manager, said, “We all lead busy lives and convenience is more important than ever.”

The Market website allows shoppers to browse and shop products online, including fresh meats and produce. Once you have made your selections, checkout is fast and easy. “The site is fairly intuitive and allows shoppers to edit their choices on the fly,” said Anderson. “Once you have finished shopping and complete the check out, our team goes to work filling your order.” It takes a little time to fill the orders, but the site allows you to choose a pickup time that is convenient to your schedule. “You can order on the way up from Denver, from the top of the Mary Jane or from your desk at work,” said Anderson.

“We are all about lifestyle. Our online shopping and pickup service is an easy way to remove some of the tedium of life and free up time to have more fun,” said Anderson.  

The Fireside Market and Eatery offers a convenient one-stop shop where you can find everything you need, from the everyday essentials to specialty items and quick, ready to eat meals. Anderson said, “The market is really two stores in one.” The eatery features a salad bar, fresh sushi, hot bar, stir fry bowls, pizza, sandwiches and a large selection of “Grab and Go” items.

Curbside pickup is a growing source of commerce for the grocery industry. Anderson said customer satisfaction with the service has been great. “We’ve had a lot of response. It’s just a different way to serve our customers.”

Anderson and her team invite you to order online and pick up at the store.