Spruce up Your Finances
With summer quickly approaching, mud-season is an ideal time to reevaluate your services, solutions, and products to make sure they still align with your short-term and long-term goals. Doing so will enable you to keep a watchful eye on your finances, and devise a new budget if necessary.
Revamp Your Web Presence
Spring is also the perfect time for small business owners to give their approach to marketing a quick and easy face-lift. As consumers increasingly depend on Google searches to find local businesses, it’s more important than ever for companies to command a strong web presence. Tidy up your online reputation this season by responding to all customer reviews (both negative and positive), building a mobile-friendly website, and leveraging digital marketing tactics like search engine optimization and pay-per-click models to appeal to today’s consumers.
Streamline Your Technology
Small business owners should set aside some time this spring to appraise the tools and technology they use every day for work. Here are a few tips to make sure you’re using your time efficiently:
- Make sure you update your computer programs to avoid glitches and data breaches.
- Check your backup system and ensure all the latest programs are running on your computer to tighten up security
- Clear the cobwebs out of your inbox; delete or archive old messages, and categorize important emails you plan to keep.
For more inspiration on giving your small business a spring make-over, check out the helpful tips section of the SBA website.